Video: Crowdsourced Creativity
Some Monday morning inspiration, courtesy of this playful video for Japanese pop band Sour‘s new song ‘Hibi no Neiro’ (Tone of Everyday). The collaborative effort involved fans from around the world and was shot entirely on webcam. This is a fantastic example of what can result from a bit of thoughtfully curated crowdsourcing.
[via Mike Arauz]
Recent Articles By Scott Lachut 
Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.
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| TOPICS: | Arts & Culture, Entertainment, Youth |
| TAGS: | collaboration, creativity, crowdsourcing, Sour |
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