A Golden Ticket Hidden in an Ethical T-Shirt

A Golden Ticket Hidden in an Ethical T-Shirt
Anjali Ramachandran
  • 24 august 2009

The Do Lectures (a ‘Glastonbury for the mind’, as the organizers call it) are slowly gaining popularity as an event that can rival TED, but in a setting that is far, far away from the madding crowd. Set in a forest farm in Cilgerran, West Wales,  20 diverse speakers converge to try and make a real difference by sharing their experiences and ideas. This year’s Do Lectures will take place between September 3 – 7 and will feature a farmer who drove his tractor to Parliament to change GM food, an illustrator from San Francisco who did the titles for Spike Jonze’s new film, a man who is trying to change how concrete is made, a man who cycled around the world for 4 years and someone who started a school in Denmark based on chaos, among others.

Howies, sponsor of the Do Lectures, have launched a line of T-shirts that are inspired by Welsh author Roald Dahl’s classic Charlie & The Chocolate Factory. It isn’t just any old line though: one lucky customer who buys a Do T-shirt will find a free ‘golden’ ticket to this year’s Do Lectures, valued at £1000. The T-shirts themselves are being sold at just £15, are ethically sourced and are made of 100% organic cotton. The back print lists the 2009 speakers. They are available to purchase from


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