menu

A Golden Ticket Hidden in an Ethical T-Shirt

A Golden Ticket Hidden in an Ethical T-Shirt
Advertising
Anjali Ramachandran
  • 24 august 2009

The Do Lectures (a ‘Glastonbury for the mind’, as the organizers call it) are slowly gaining popularity as an event that can rival TED, but in a setting that is far, far away from the madding crowd. Set in a forest farm in Cilgerran, West Wales,  20 diverse speakers converge to try and make a real difference by sharing their experiences and ideas. This year’s Do Lectures will take place between September 3 – 7 and will feature a farmer who drove his tractor to Parliament to change GM food, an illustrator from San Francisco who did the titles for Spike Jonze’s new film, a man who is trying to change how concrete is made, a man who cycled around the world for 4 years and someone who started a school in Denmark based on chaos, among others.

Howies, sponsor of the Do Lectures, have launched a line of T-shirts that are inspired by Welsh author Roald Dahl’s classic Charlie & The Chocolate Factory. It isn’t just any old line though: one lucky customer who buys a Do T-shirt will find a free ‘golden’ ticket to this year’s Do Lectures, valued at £1000. The T-shirts themselves are being sold at just £15, are ethically sourced and are made of 100% organic cotton. The back print lists the 2009 speakers. They are available to purchase from www.howies.co.uk.

Trending

Innovator Explains How Cognitive Computing Is Changing Consumer Expectations At PSFK Future Of Retail 2017

Retail
PSFK EVENT


FUTURE OF RETAIL 2017 CONFERENCE:
Transformation Strategies For Customer-First Business



BUY TICKETS

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.