American Apparel To Sell Bag-O-Scraps (Waste as Product)
You’ve got to hand it to American Apparel- they’re always finding new ways to make tired cotton and spandex duds into something exciting and marketable. In perhaps it’s more extreme permutation, American Apparel will now be bypassing design and production altogether and opting to sell the Bag-O-Scraps, which the AA website describes as :
“collected cuttings from some of your favorite fun fabrics from around the American Apparel factory to make one-of-a-kind bags of scrap fabrics. Use them for all sorts of arts and crafts. Make clever jewelry, accessories, a card for your grandma or a colorful hanging sculpture for your apartment. Each bag comes with a zine (printed on scrap paper, of course) with five fun and easy scrap projects, complete with how-to instructions.”
It’ll be interesting to see the kinds of designs AA wearers who buy the Bag-O-Scraps will be able to come up with, and whether they will be more or less scantily clad than their current models.
[via Hipster Runoff]