menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Baked-In Sociality

Baked-In Sociality

Hugh MacLeod has an interesting thought piece on his site Gaping Void about why some blogs get more popular than others. He argues that blogs like BoingBoing are popular not just because of great content but also because of having "sociality" baked in. He says that BoingBoing's content is fun to share - that the posts are social objects. MacLeod says:

Piers Fawkes, PSFK

Image Credit: Getty Images, Anne Acaso/Flickr

Hugh MacLeod has an interesting thought piece on his site Gaping Void about why some blogs get more popular than others. He argues that blogs like BoingBoing are popular not just because of great content but also because of having “sociality” baked in. He says that BoingBoing’s content is fun to share – that the posts are social objects. MacLeod says:

We are primates. We are social creatures. We like to socialize. And we socialize around objects. Boing Boing cranks out “social objects” by the ton, that we can effortlessly pass along to our friends.

And that’s where the true value of Boing Boing lies. Will sending your friend, Bob a link to this cool post about Detroit photographers permanently change his life for the better? Probably not.

But giving you something that allows you and Bob to socialize with each other ["Cool post, Dude!!!"] digs deep into what really matters to us primates: Socializing i.e. Sharing ourselves with our fellow species.

Gaping Void

3

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store