Embedded Video Ad in Print Magazine

In the most recent issue of Entertainment Weekly, a CBS advertisement features the first video player embedded in a print magazine.  The tiny video screen automatically plays when the reader turns to the two page spread promoting the coming fall lineup of CBS shows.

Americhip developed the paper-thin hardware and the loud video begins after a brief pause when turning to the page.  The battery powered technology allows the player to show up to 40 minutes of video, including sneak peaks and featurettes.  The advertisement will only be featured in magazines sold in the New York and Los Angeles markets.  For those not able to see the video-in-print magazine in person, here’s a brief and painfully clamorous video of it in action:

[via Boing Boing]