In the most recent issue of Entertainment Weekly, a CBS advertisement features the first video player embedded in a print magazine. The tiny video screen automatically plays when the reader turns to the two page spread promoting the coming fall lineup of CBS shows.
Americhip developed the paper-thin hardware and the loud video begins after a brief pause when turning to the page. The battery powered technology allows the player to show up to 40 minutes of video, including sneak peaks and featurettes. The advertisement will only be featured in magazines sold in the New York and Los Angeles markets. For those not able to see the video-in-print magazine in person, here’s a brief and painfully clamorous video of it in action:
[via Boing Boing]
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its really awesome, i stunned to see this for the first time, its cool. I m running printing business including magazines printing but never thought, heard and did such kind of work. Fab
sticker printing
August 21st, 2009 at 1:26 pm
This makes me vomit. Think of the waste this generates: video screens, microchips, batteries, manufacturing; all in the name of pushing your product. Dear ad executives, just because you can doesn’t mean you should!
August 21st, 2009 at 5:29 pm
What a waste of silicon
August 21st, 2009 at 7:36 pm
instead of resolving to put alien technology in a print magazine to desperately promote their TV station, why don’t they figure out the web where the viewers are
August 22nd, 2009 at 10:20 am
increible, good idea, visit: http://tarrazu.wordpress.com/
August 23rd, 2009 at 5:49 pm
This is not the future of print, it’s quite silly and comical though. But what strikes me the most is how weak the cbs/pepsi layout is. Really amateur and embarrassingly ugly.
August 23rd, 2009 at 6:29 pm