Eye Catching UK Drug Driving Posters

Recently in the UK, a campaign called ‘Think!’ has been rolled out to raise awareness of the dangers of driving under the influence of drugs. For some powerful imagery to back up the message, the campaign turned to Début Art designers Sean Freeman and Craig Ward. The pair collaborated on a series of posters that feature a modified iris. Subtle typography has been integrated which you may not see at first glance. The theme of the campaign is ‘Your eyes will give you away’.

The Think! website provides information on the dangerous effects of driving under the influence and the legal consequences of getting caught. They also provide information related to the use of prescription drugs and driving, which people tend to overlook as also being dangerous.

[via computerlove]