menu

Flyp Magazine: Multimedia Storytelling for the Digital Age

Flyp Magazine: Multimedia Storytelling for the Digital Age
Design
Scott Lachut, PSFK Labs
  • 28 august 2009

The other day, we highlighted some of the ways that magazines are diversifying their business models to remain both relevant and solvent as more and more of their audience moves online. We suspect (and hope) that print and by extension, traditional storytelling will always have its place, but there is clearly a shift towards multimedia narratives – combining video, audio and other interactive features – taking place as more publications bolster their reporting with additional content available online.

While this trend is most noticeable among print magazines that are attempting t0 adapt their product to the web, there are also a number of lesser known “publications” existing solely on the web that are pushing multimedia in a more integrated format. One such publication is Flyp Media, a flash-based publisher of “magazine-style” content that is producing original journalism, as well as looking to collaborate with other media outlets and advertisers, using the Flyp technology platform.

We spent some time on the Flyp site and our initial reaction was in a word, mental. But that’s not necessarily an entirely bad thing. Though the platform was a bit confusing and overly saturated with content for our tastes, it did provide a rather immersive experience, giving the illusion that we were “leaving” the web temporarily, which is important for an online audience with a suspect attention span. And quality of reporting aside, we certainly felt like we emerged with a lot of information on molecular gastronomy, whether or not we retain any of it is another question.

So while it might not have convinced us to put down our copy of the New Yorker or abandon the relative sanity of an old-fashioned blog even, it does make a compelling case for what the future of storytelling might someday resemble. For now its biggest challenges appear to be finding a savvy enough audience and achieving the right balance and mix of content so the process of “reading” doesn’t feel so fractured and downright exhausting.

MediaShift recently sat down with Jim Gaines, former editor at Time, Life and People and now with Flyp, to get his thoughts on where he sees Flyp and the entire industry headed. We felt Gaines’ explanation of the multimedia creative process was a particularly interesting:

It’s a lot more collaborative, it’s a lot less hierarchical, it’s flat. It’s everyone sitting around a table — the director of videography, the art director, the reporter, the writer, the researcher, the designer, the animator — all thinking through what is the kernel of this idea. So you do this meeting before you’ve even started the story and then after all the media is back. And you think about how to build this thing.

MediaShift: Magazines Need to Embrace Multimedia Storytelling in Digital Age

[image via Southernpixel on Flickr]

Design
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Syndicated Yesterday

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Yesterday

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Home Yesterday

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

PURPLELIST EXPERTS

Ellie Kemery

Technology, Education, Spaces

Advertising Yesterday

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Yesterday

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Yesterday

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Automotive Yesterday

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

Work Yesterday

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Food Yesterday

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Yesterday

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

Mobile Yesterday

Messenger Service Only Delivers You Updates Three Times A Day

Formal is a new app designed to help people ignore the constant stream of texts from their phone and focus on what's in front of them

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

Movable Vacation House Constructed Using Concrete Boxes

The 4,000 square foot building is made up of modular frames so it can be relocated if needed due to coastline erosion

Design Yesterday

Redesigned Electric Fan Collapses For Easy Storage

Conbox can be kept in pieces and packed away when not in use

Ai Yesterday

LawyerBot Is Now Helping Homeless People Qualify For Government Housing

This robot helps people get out of parking tickets and provides free legal advice to those in need

No search results found.