George Parker: Money Can’t Buy You Love!

George Parker: Money Can’t Buy You Love!
George Parker
  • 4 august 2009

I sometimes have to laugh at how we in the communications industry, whether it be advertising, media, marketing, music, films, pop culture, whatever, actually have the temerity and chutzpa to think we have any kind of influence over what the great unwashed masses out there think about, spend their money on and do with their miserable lives. Listen up guys. We don’t.

In spite of all the grandiose claims made by BDA’s and the increasingly “reality TV” driven, and hopelessly irrelevant cable networks, not to mention the oompaloompa, “blob” like growth of social media… The “Adverati” and their deep pockets clients have no control whatsoever.

Instead, the “cyber-borg-mind-meld” of twenty first century America is under the total control of Washington’s “K Street” lobbyists and the corporations that pay them. Take for example the current fracas over health care reform, and why in spite of the fact that at the last count, over seventy percent of Americans are desperately wanting to have something done about it, it will go nowhere. The $133 million in lobbying expenditures by health industry interests in the second quarter of 2009 alone — yes, that’s $133 million in three months – the most of any lobbying sector by far, according to the Center for Responsive Politics —sounds to me like it will knock on the fucking head the change America has in mind. And if you acknowledge that as we get closer to any kind of congressional action, this largesse to the pin stripe suited and tasseled loafer wearing wankers of the aforementioned K Street, will double or triple, you have to wonder how this kind of power can work so well in the political arena as distinct from the commercial one.

It’s simple. Political action committees, PR wankers, Spokesnozzles, or whatever, who represent amorphous “persons and communities of interest” can get away with a great deal more than ad agencies representing regular clients selling regular products can. Because these people can skirt around the edges of controversy and play on the unfounded fears of many people that would get regular agencies in deep, deep shit. I devote an entire chapter to this in my ground breaking, blockbuster tome… The Ubiquitous Persuaders. Buy it on Amazon right now, or whatever pathetic health insurance you have left will be canceled immediately because of a prior condition.

But back to my rambling premise. Why is it that over the years people have been able to sniff out the smoke and mirrors bullshit of the snake oil, smoke and mirrors salesmen of advertising, yet when it comes to politics, they fall for it hook, line and sinker, time and time again?

Perhaps it’s best exemplified by a guy from West Kentucky I heard interviewed on PBS Radio the other day. He’s been out of work for a year, his benefits are about to run out. His three kids are on Medicaid. But as he said, “I don’t want no socialized medicine, that’ll just benefit the coloreds and hurt the whites.” I guess you can’t buy that kind of brand loyalty. Unfortunately, you have to be born with it.

George Parker is the perpetrator of, without doubt, one of the most foul and annoying, piss & vinegar ad blogs on the planet. His new book, The Ubiquitous Persuaders, has just been published by Amazon and is currently setting the ether ablaze. He will continue to relentlessly promote the crap out of it until you are forced to stab yourself in the eyes with knitting needles.

ALSO: Come see George Parker in the flesh as he moderates a Good Ideas Salon on the subject of Advertising on August 20. Details and tickets: Good Ideas In Advertising


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Sports Debrief

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.