Good Brands Report: Amazon (#5)

Whether reinventing how we read books via the Kindle, offering businesses digital and logistical infrastructure solutions, or introducing environmentally friendly packaging, the tech giant seems to constantly be trying to improve and extend its offering.

The company continues to re-evaluate its business, innovating based off its strengths, and finding new ways to generate revenue from every part of the business – all while providing its users with an enhanced experience.

The company’s success is due in large part to an excellent understanding of its customers, a strong sense of community, and a successful push towards serving an “eco-system of needs.”

Lesson for Business:

Identify parts of your business that could be offered as additional services.

“The leader in ‘Long Tail’ retailing. Provides one of the best examples of how to execute online retailing to a mass audience.”

Jeff Weiner, Trends Expert, New York
http://purplelist.com/members/jeffatpsfk

“First, they made retail goods available and affordable for the world. Now, they’re doing the same thing with services and technology…a true catalyst of globalization.”

Jason Castillo Tan, Design Expert, Manila
http://purplelist.com/members/jasontan

To see the complete report check out: Good Brands Report 2009