Apple stands apart from the competition, demonstrating an ongoing commitment to delivering outstanding experiences through their hardware and software products, as well as their marketing and retail operations. Their focus on delivering convenience, connectivity and simplicity through design is indicative of their shift from a company traditionally serving the creative professional to one that makes products and services for all.
Apple’s iPhone has become a genuinely disruptive piece of technology, causing a number of players in the consumer electronics market to contemplate their relevance and gaming companies to re-evaluate their platforms.
Lesson for Business:
Every aspect of your brand should be as good as your product.
“Apple provides its consumers a community like atmosphere through their stores and the experience in them. Consumers always feel like they are supported. Every experience I have had at a Genius Bar (worldwide) has been an extremely positive one and has strengthened my loyalty to the brand.”
Jason Ford, TV, Film & Music Expert, Toronto
http://purplelist.com/members/jasonford
“Love Apple design. Admire their constant focus on usability and innovation. Always seeking to make things better…”
Paloma M. Vazquez, Food&Drink Expert, Miami
http://purplelist.com/members/pmvazquez
To see the complete report, check out: Good Brands Report 2009
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