Good Brands Report: Facebook (#6)

Facebook connected the world and brought the vastness of our digital lives into a manageable series of friend updates. Designed as an open-platform, the service can be adapted with third party applications that help people play, work, learn and share. Facebook listens closely to their users when building new services—even working with them in the case of expansion and translation.

Lesson for Business:

Create the playground and let your customers define your offering.

“Facebook developed a social network that is highly attuned to their users, allowing humans to interact and conceive of their relationships with others in ways that didn’t previously exist. It’s the way an entire generation keeps track of itself.”

Sam Biddle, Web & Technology Expert, Washington D.C.
http://purplelist.com/members/sambiddle

“Facebook constantly alters the way in which people communicate, as well as reconnecting old relationships and developing new ones. Its the 21st century innovation that will rival the telephone.”

Simon Kenworthy-Dell, Advertising & Branding Expert, Brisbane
http://purplelist.com/members/simon

To see the complete report, check out: Good Brands Report 2009