Good Brands Report: GOOD Magazine (#4)

GOOD Magazine represents the new face of publishing. Its business is not about making a magazine, or even a website—it’s about galvanizing a community that shares common interests and values. With its knack for being able to present complex issues through simple, engaging design, it can share ideas through its readers to expand its mission (and brand) beyond its immediate base.

In addition, GOOD Magazine is not afraid of the brand relationship and works with partners to create branded content that benefits the reader, the advertisers and the business.

Lesson for Business:

Set the agenda, let your customers spread the conversation.

“I find what GOOD Magazine has to say very stimulating and interesting, especially from the point of view of celebrating the good things that go on in the world. It doesn’t preach—it informs”

Anjali Ramachandran, Advertising & Branding Expert, London
http://purplelist.com/members/anjali28

“The magazine and website not only deliver outstanding information, but do so with impactful, innovative, and beautiful design. They address tough issues in a truly thoughtful manner and their overall business approach aligns perfectly with the product they deliver.”

Angel Ciangi, Advertising & Branding Expert, San Francisco
http://purplelist.com/members/aciangi

To see the complete report, check out: Good Brands Report 2009