Good Brands Report: Google (#1)

Google has become a way of life. For many people it’s the beginning, middle and end of the web experience. They are the provider of a vast array of services that enable work, play, learning and more. Google’s ability to promote  innovation amongst its staff means that it has a constant flow of new ideas.

Accessibility and usefulness define this brand. This, coupled with the negligible cost of distribution through the web, allows them to expand into areas including health, telecom, software, news, and advertising. The list goes on and on…

Lesson for Business:

Experiment rapidly, embrace failure.

“I think the fact that we forget that Google is a search engine is evidence in itself that this is a service that has extended itself to be known as a brand, as well as a verb…perhaps not recognized by the Oxford English Dictionary, but a verb for searching online all the same. Nice.”

Ruby Pseudo, Youth Expert, London
http://purplelist.com/members/rubypseudo

“It challenges the ways we thought we could communicate, seek and share information with every other citizen on earth. Google might be as revolutionary as Gutenberg’s printing machine in the Middle Ages.”

Roland-Philippe Kretzschmar, Advertising & Branding Expert, Stockholm
http://purplelist.com/members/rpkretzschmar

To see the complete report check out: Good Brands Report 2009