Good Brands Report: IKEA (#9)

Beyond IKEA’s continued allegiance to its core premise of offering affordable, well-designed furniture and household goods, they have maintained creative efforts to evolve their marketing and peripheral services around this central hub.

Useful services such as their bike-sharing program in Denmark, car sharing in France and their free water taxi in New York offer innovative ways to help their customers more easily access their stores. By making it as easy as possible to buy their products, IKEA closes the gap between intent and purchasing.

Lesson for Business:

Take a wider view of the shopping experience, making each step along the path to purchase simpler and more enjoyable.

“IKEA has stayed true to their ideals, providing high quality Scandinavian goods at Eastern European prices for over several decades.”

Laura Feinstein, Media & Publishing Expert, Brooklyn

http://purplelist.com/members/laurafeinstein

“They offer new customer experiences which help the client to have a good feeling when purchasing. It’s also a brand that focuses on the environment by doing small operations which have impact rather than making big communications without effect.”

Nicholas Dubost, Trends Expert, Paris

http://purplelist.com/members/ndubost

To see the complete report, check out: Good Brands Report 2009