Experiment rapidly, embrace failure.
Every aspect of your brand should be as good as the product.
Stop selling products, start selling services.
Set the agenda and let your customers spread the conversation.
Identify parts of our business that could be offered as additional services.
Create the playground and let your customers define your offering.
Think big , think small. Amaze customers with your audacity, please them with your attention to detail and customer service.
Stay flexible, allow your audience to dictate how your services or products are used.
Take a wider view of the shopping experience, making each step along the path to purchase simpler and, more enjoyable.
Reach scale with free product, make money from premium services.
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This is the list? Couldn’t PSFK dig a little deeper? These are all darlings of industry. We all know what they do. What about companies that we don’t know about?
August 6th, 2009 at 11:54 am
That’s a different project…coming soon. This is more a review of the established brands.
August 6th, 2009 at 12:27 pm
These are all more or less points in Bruce Mau’s Incomplete Manifesto if I remember them correctly.
August 6th, 2009 at 1:51 pm
These people have the right idea for success! Don’t focus on immediate profit, first reach scale.
August 7th, 2009 at 11:26 am
sorry, but Vigin suck, to many branded third party services with really poor customer support. Virgin Atlantic is OK, but the rest is all smoke and mirrors.
August 8th, 2009 at 2:19 am
Interesting to note the words ‘people, men, women’ are missing from all the tips……. wonder if they’ll be cropping up in the more coming that Dan’s promised.
August 8th, 2009 at 9:29 pm
Very strange,
None of them is actually about what they stand for etc.
All brands mentioned above seem to be how they run their business as a whole.
I Like that.
August 12th, 2009 at 7:39 am