Good Brands Report: Skype (#10)

Skype continues to bring the freedom of communication to millions of people around the world. It has leveraged technology to disrupt multiple markets, creating a system that works for all types of users, and connecting people around the world. The recent introduction of Skype Mobile should have tremendous implications and could change the way that we see place and geography.

Lesson for Business:

Reach scale with free products, make money from premium services.

“Best. Idea. Ever. Free phone connections for everyone (that has a web-connected computer). And they do their thing well.”

Fred Kylander, Design Expert, Stockholm
http://purplelist.com/members/fredk

“Skype stands for something amazing; free communication. This has the potential to create greater social advancement and progress than all the ‘charity’ endeavors put together.”

Justin McMurray, Web & Technology Expert, London
http://purplelist.com/members/juzmcmuz

To see the complete report check out: Good Brands Report 2009