Good Brands Report: Twitter (#8)

Twitter has built an unprecedented platform for direct communications. It has given both businesses and individuals a simple way to directly connect with other members of the Twitter community. It’s a flexible technology that can morph into new iterations at the same pace as peoples’ changing needs. The service has proven to be a game-changer, acting as a hyper-relevant conduit of information for what’s happening now, especially is the field of journalism.

Lesson for Business:

Stay flexible, allow your audience to dictate how your products or services are used.

“It’s a fascinating example of being single-minded and yet extremely complex. Twitter never tried too hard to explain to anyone what the service was, or how it could be useful— it let its users make up their own minds and affect the product in the process.”

Damon Garrett, Electronics Expert, Singapore
http://purplelist.com/members/damongarrett

“Twitter created a simple tool to communicate ideas in real time. By limiting blasts to 30 words, concepts are communicated in almost real time.”

Matt Carr, Innovation Expert, Knoxville
http://purplelist.com/members/mattcarrut

“Twitter is incredibly plugged-in to the needs of its community and highly responsive to their concerns. A recent example of them postponing maintenance while the Iran protests were occurring is perfect evidence of a company doing the ‘right’ thing.”

Justin McMurray, Web & Technology Expert, London

http://purplelist.com/members/juzmcmuz

To see the complete report check out: Good Brands Report 2009