The Virgin Group continues to make headlines, bringing its fun and irreverent personality to new and old business segments alike. Exemplified by its recently launched Virgin America airline, Virgin has listened to consumers, identified problems easily fixed, and executed in flawless fashion. Small conveniences, such as in-flight Internet connectivity, a newly designed in-flight entertainment system, and a new food service model has made the airline a top pick for fliers.
Lesson for Business:
Think big, think small. Amaze customers with your audacity, please them with your attention to detail.
“When you see the Virgin name on something, you know it will be a pleasant experience.”
Mike Maddaloni, Web & Technology Expert, Chicago
http://purplelist.com/members/thehotiron
“It’s not only about making money taking people from one place to another, but doing it responsibly. The Virgin Holidays Responsible Tourism Awards is proof that Virgin embraces this idea.”
Gaby Arriaga, Innovation Expert, Mexico City
http://purplelist.com/members/gabysun
To see the complete report, check out: Good Brands Report 2009
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