Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Growing Jewelry: Is Green the New Gold?

Growing Jewelry: Is Green the New Gold?
Scott Lachut, PSFK Labs

With the rampant urbanization of our society, is a little patch of green becoming just as valuable as precious materials like diamonds and gold? Icelandic designer Hafsteinn Juliusson raises that question with his evocative line of “living” accessories called Growing Jewelry. The series of rings containing live moss ask us to rethink our modern definitions of luxury and our relationships to the physical objects that populate our lives. These rings require the same kind of care as any plant, becoming more vibrant and “valuable” as their owners allow them flourish. The retail environment resembles the minimalist design of a greenhouse, repurposing the lightning as “grow” lamps that simultaneously showcase and nurture the jewelry being displayed.


[via Josh Spear]

Post Image
Read More Tap to Expand

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store