During these difficult times, many institutions are seeking to raise financial support through traditional means such as benefits and events. However, the smarties up at Harvard have a different strategy to help with their monetary woes. Recently, the Cambridge MA school announced that it will be coming out with it’s own clothing line The Harvard Yard, which will be an assortment of crisp and collegiate menswear looks including preppy staples such as seersucker shorts, plaids, patterned jackets, and “sporty knits”. Above is a sneak preview from the upcoming line to be manufactured by the Wearwolf Group, which is part of a ten year liscencing deal which hopefully will expand to some sharp looking womenswear in the future.
Facebook
Twitter
Digg
Reddit
StumbleUpon
0o Holy sh**!! Those are the corkiest ugliest clothing match I’ve ever seen, and I mean it, that’s really ugly and just trepassed the limits of good sense and style! I’m not even gonna mention the woman’s shoes… meh!
August 10th, 2009 at 2:14 pm
Bad move, Harvard. You’re diluting your brand.
I like the clothes, but they devalue Harvard University as an educational institution.
August 10th, 2009 at 5:57 pm
What’s it called when the origin of prep starts satisfying it’s own prep needs? Better yet, what’s it called when a trend institution gets mad at the local Hvd Square Urban Outfitters for mocking it with an ironic hipster prep collection and decided that revenge is selling their own? Clearly, the Official Preppy Handbook will need to be updated.
P.S. Watch out Harvard, not sure if all your old skool alums are gonna appreciate the consumer who will purchase this collection sporting the Harvard name, nor the lack of ‘good old boy’ appeal in the above models.
August 11th, 2009 at 5:05 am
I agree–Harvard is completely diluting their brand.
And on another note…
Just a menswear line? Considering the recent sexist controversy Harvard has been undergoing, you’d THINK they’d at least pretend to value their female students.
August 11th, 2009 at 10:59 am
Mm, Harvard and fashion? Well they certainly seem synonymous to me. I hope they do better with this than they did with their endowment
August 11th, 2009 at 11:26 am