London Looks To The Public For Brand Advice

In an attempt to consolidate London’s multiple identities into a more unified package the Greater London Authority has opened up the ideation process to all. The official invitation hopes that contractors will help engage stakeholders in order to develop London’s narrative post-2012.

Independent agency Moving Brands is already putting social media to work with its blog, A Brand for London, and Twitter account @we_are_london. These initiatives are designed to open up commentary on subjects such as London’s design DNA, architecture, and people who live there.

[via brandnew]

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