Last Saturday, a retail space in Williamsburg, Brooklyn hosted an exhibition of 49 multi-colored bottles with packaging nearly identical to that of Vitamin Water.
The beverage contained within, known as “Meatwater“, involves bizarre, carnivore-friendly flavors such as “BBQ Wings” or “Hungarian Goulash”. This same space has hosted other conceptual and creative retail ideas and exhibitions throughout this year, such as a Mother’s Day themed pop-up shop, a makeshift wedding chapel, and a faux sweatshop.
This space is 303 Grand, a “revolving storefront” operated by digital marketing agency Street Attack. Their mission is to offer people, brands, artists and organizations the chance to create temporary and engaging retail environments on a limited budget or time commitment. Rates for the space can go as low as $300 USD, and it can be rented for one day to three months.
The low rental costs and temporary nature (not to mention the excellent location) of the space offer an ideal testing ground for new retail ideas and concepts- a rarity in the New York metropolitan area.
Upcoming events include The Sketchbook Project, which will showcase a variety of artist’s sketchbooks from around the globe, and an evening of music featuring emerging singer-songwriters.
For more information, visit the 303 Grand website.