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Nike’s Recycled Cardboard Packaging Design

At the 2008 Nike exhibition in Beijing, the sports retail giant utilized a unique packaging design, hoping to reflect their goals of sustainability...

Nicko Margolies
Nicko Margolies on August 21, 2009.

At the 2008 Nike exhibition in Beijing, the sports retail giant utilized a unique packaging design, hoping to reflect their goals of sustainability and lightness.  The recycled cardboard packaging was designed by Zack Klauck and Emile Molie from 2×4, Inc.  The multidisciplinary design studio produced an exhibit that chronicled the four decades of Nike’s pursuit of new materials and technology.

The bags themselves are a mesh wrap of cardboard that are designed to hold a shirt and a windbreaker or a pair of shoes.  The sizes are written by hand and special attention is paid to the amount of materials involved in the packaging design.

[via today and tomorrow]

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