At the 2008 Nike exhibition in Beijing, the sports retail giant utilized a unique packaging design, hoping to reflect their goals of sustainability and lightness. The recycled cardboard packaging was designed by Zack Klauck and Emile Molie from 2×4, Inc. The multidisciplinary design studio produced an exhibit that chronicled the four decades of Nike’s pursuit of new materials and technology.
The bags themselves are a mesh wrap of cardboard that are designed to hold a shirt and a windbreaker or a pair of shoes. The sizes are written by hand and special attention is paid to the amount of materials involved in the packaging design.
[via today and tomorrow]