Nike’s Recycled Cardboard Packaging Design
At the 2008 Nike exhibition in Beijing, the sports retail giant utilized a unique packaging design, hoping to reflect their goals of sustainability and lightness. The recycled cardboard packaging was designed by Zack Klauck and Emile Molie from 2×4, Inc. The multidisciplinary design studio produced an exhibit that chronicled the four decades of Nike’s pursuit of new materials and technology.
The bags themselves are a mesh wrap of cardboard that are designed to hold a shirt and a windbreaker or a pair of shoes. The sizes are written by hand and special attention is paid to the amount of materials involved in the packaging design.
[via today and tomorrow]
Recent Articles By Nicko Margolies 
Nicko is a regular contributor to PSFK who grew up in DC and is now finishing college in Ohio. When he isn't writing, he's either looking for a full-time job after graduating or pursuing his passion for photography. Feel free to check out his photo-blog, Nicko's Big Picture.
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