At the 2008 Nike exhibition in Beijing, the sports retail giant utilized a unique packaging design, hoping to reflect their goals of sustainability and lightness. The recycled cardboard packaging was designed by Zack Klauck and Emile Molie from 2×4, Inc. The multidisciplinary design studio produced an exhibit that chronicled the four decades of Nike’s pursuit of new materials and technology.
The bags themselves are a mesh wrap of cardboard that are designed to hold a shirt and a windbreaker or a pair of shoes. The sizes are written by hand and special attention is paid to the amount of materials involved in the packaging design.
[via today and tomorrow]
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Sustainability eh? Perhaps Nike could figure out a way to pay their laborers a sustainable wage.
August 21st, 2009 at 2:37 pm
nathan.. good one.!! hahaha
Ever ben to asia? how about any 2nd world developing economy? Spend a few months over there, then we’ll talk.
The issue is not getting Nike to do anything different; the issue is to get the world shoe-buying consumer base to pay $250 for shoes made in factories who support a living-wage. Then things will change.
August 22nd, 2009 at 9:03 am