menu

Open Soon/Opening Now: The Art of the Pop Up

Open Soon/Opening Now: The Art of the Pop Up
Advertising
Lisa Baldini
  • 26 august 2009

Over the last couple of years, we’ve chronicled the rise of brands creating pop-up stores to earn street cache. In an interesting twist of art imitating advertising, Amsterdam-based artist Laurence Aegerter has created the Opening Soon/Opening Now series of pop-up events and stores that address gentrification within Amsterdam (part of the Red A.I.R. program). Staging the project within a former brothel over the course of the past year, Aegerter has transformed the space into a library, a Turkish snack bar, a golf club and a soon to be functioning public swimming pool among others.

Related Posts on PSFK

[Via Pop Up City]

+#advertising
+#culture
+#design
+Advertising
+amsterdam
+cities
+contemporary art
+culture
+Culture
+Design
+Entertainment
+Europe
+fitness / sport
+performance art
+pop up
+Retail
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
Related Expert

Bertrand Charrier

Architecture Design, Temporary Architecture Installations

Home Yesterday
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Asia Yesterday
Automotive Yesterday
No search results found.