Palladium’s New Campaign Explores The Forgotten New York
Just as the branding and imaging debate has heated up with several companies, Palladium (who brought you the iconic Pampa boot) have “re-launched” for the Autumn/Winter 2009 season. The brand, which has
debuted its new collection and image campaign featuring photography by Peter Sutherland, will also be releasing Exploration #1, a short form documentary series titled Uneven Terrain – The Ruins of New York.
The film, hosted by designer Shawn Joswick, takes viewers on a virtual tour of empty structures that have been part of the NYC cityscape for decades.
The campaign, which was created by VIRTUE Worldwide (the creative and branding agency of VICE) will prominently feature Sutherland, whose “work employs some of the techniques of traditional documentary photography to capture the hidden beauty of ordinary objects and everyday situations”. The series also includes a spelunking exploration through the coalmines of Centralia, PA, a missile silo site, and one unnamed location. Also available will by Sutherland’s documentation on the making of these shorts.
The Ruins of New York, along with three other explorations will be available to view online throughout the rest of the Autumn/Winter 2009 season.
To view The Ruins of New York, visit Uneven Terrain – The Ruins of New York .