August 6, 2009
Not to let Target hog all the fun this fall, Payless is rolling out a brand new exclusive collaboration with Jeff Staple (of Staple Design) and skate shoe icons/Payless housebrand Airwalk. Last week, fellow PSFK writer Dan Gould attended the launch party and was able to snap a few pics of the upcoming line (all of which will be under $50).
Inspiration to make things better.
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Proof positive that iconic brands can be reinvigorated years after their demise with the right combination of fresh ideas and respect for what made the brand great to begin with.
August 6th, 2009 at 1:35 pm
It’s hitting Payless in a few days. I’m helping Airwalk get the word for this collection, but as a someone who loves sneaks, this is really great. I know personally my funds are a little lower than normal, but $50 you can still cop a fresh pair of nicely designed kicks.
August 6th, 2009 at 5:25 pm
What? No pigeon? No pigeon colorway?
I’m surprised he didn’t try to shove that one down our throats again.
August 7th, 2009 at 9:08 am