menu

Site Visit: New Mets Stadium

Site Visit: New Mets Stadium
culture
Scott Lachut, PSFK Labs
  • 17 august 2009

We had an opportunity to visit the new Mets Stadium, Citi Field, over the weekend and have to admit, walked away feeling a bit ambivalent about the current state of America’s past time. While the space itself was certainly impressive  and well-designed, featuring clear sight lines from virtually anywhere in the park, along with a number of family-friendly baseball-themed areas from batting cages to a miniature stadium for kids, it seems like a small consolation considering the rather exorbitant prices being charged for everything from bleacher seats to hot dogs.

mets-beer

Which may be nothing new, but was an even harder pill to swallow given the fact that it felt like everyone there was being forced to pay twice. Tax money aside, not only was every fan in attendance helping to pay for these improvements with their wallets, but with their attention spans as well. This stadium might be one of the most well branded pieces of real estate in the entire state, both in terms of physical and mental space.

During every half inning, at least one, if not several promotions were being broadcast throughout the ball park and shown up on the giant screen with a chance for lucky fans to win branded merchandise. While at the same time advertisements were literally being shot into the stands in the form of t-shirts blasted out of bazookas. Even the blimp languidly floating up above sported an enormous digital display that would have smacked of “Blade Runner“-esque dsytopia, if not for the blazing sun.

mets-fruitstand

And while this attitude seems a bit at odds with the notion that a day at the ball park should be one of excess and escape, despite our reservations, we were all ready to dive head first into the experience, which for us is as much about the food as it the game. But even the eating proved to be a trickier aspect than one would think, providing some of the most interesting revelations of the day.

The standard fare – from sausages and beer to ice cream and soda – was well represented, along with higher-end options from popular New York City venues like Shake Shack and Blue Smoke thus elevating the refrains of “buy me some peanuts and cracker jacks” to whole new price points.

But no matter what price you were willing to pay for your meal, every item, haute or not, came with the added cost of calories. As part of NYC’s push to get its residents in the mindset of daily allowances, the Mets have stepped up to the plate, posting nutrition information on all the stadium’s menus, making the idea of shelling out $7.50 for a Bud, doubly taxing.

mets-fruit

Thankfully, they’ve offset these choices with healthier selections like fresh fruit, which from the looks of the well-stocked displays (no one was buying) and location in the back corner of the stadium, appeared more for the illusion of health than for any real conscious decision to promote thoughtful alternatives. So while it’s hard to call it effective, it certainly is an effort. And as much as this renewed attention to health is admirable, on top of everything else, it only serves to drain a little more joy out of going to a game.

But no matter how much the experience may be co-opted by corporations and city officials, there’s still something undeniably special about the crack of the bat and the roar of the crowd. Something that can never be quantified by price tags and calorie counts.

culture
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Trending

Get PSFK's Related Report: Innovation Debrief: Boston

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Ethan McCarty

Tech Comm Disruptor

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Retail Yesterday

Snapchat Reveals A Striking Pair Of Video-Recording Sunglasses

Spectacles make memories from your perspective and transfer them to the app

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Design Yesterday

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

Automotive Yesterday

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

No search results found.