Tappening is an educational campaign from BPA-free refillable flasks. It is designed to encourage the public to drink tap water whenever possible and also aims to send a message to the bottled water industry about its “unnecessary and extreme waste of fossil fuels and resultant pollution of the Earth”. We found their rather fun fly-posters on the wall of a deserted building site on 22nd & 3rd Avenue in New York.
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“Bottled water causes blindness in puppies.” Ouch! Stab to the dog lover’s heart. Interesting concept but will flat out lying really get hardcore bottled water consumers to convert their tap-resistant ways? Not sure if Tappening should be labeled as an “educational campaign” if their outdoor postering speaks more of nonsense than fact. Playful take on persuasion nonetheless. I’m sure anyone who drinks polar bear tears would feel horribly ashamed of themselves after one sip.
August 24th, 2009 at 2:48 pm