This past June, Google invited fans to take the Google Chrome icon and rebuild it in an original way. The end design created and ultimately launched by Google needed to stand out on the desktop, look stable yet dynamic, and use color to show some Google branding. Through the design process, another quality that became important to the team was to make the icon feel like a real, tangible object so that clicking on it would be like pressing a real button.
As one might expect, user submissions were pretty inventive – some fans submitted videos of how they approached the challenge, using materials like dominoes, LEGO and even clothing. Others submitted their own digital interpretations.
While Google ultimately went with their own design, the challenge invited fans of the Google brand and of Chrome to participate in the process, experiment with the brand image and share their ideas. This experimentation and continued innovation is another example of what makes Google our Top “Good” Brand in 2009.
[via Google Chrome Blog]
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One thing I know: The only ones among you who will be really happy are those who will have sought and found how to serve.
August 11th, 2009 at 3:37 am