Using the logic that everything can be recycled into something new, Japanese underwear manufacturer Wacol recently launched a bra recycling campaign. The collected bras were processed and recycled into solid fuel.
The company explains:
From February to April, we distributed plastic bags to our customers in the hope that they would bring them back full of their old used bras. We have since received 350 bags and around 35,900 items,” indicated the company’s public relations department.
The amount collected, if hooked together, would be three times the height of Mt Everest. Total weight, approximately 3.59 tons.
[via Japan Today]