menu

Recycled Bras Turned into Fuel

Recycled Bras Turned into Fuel
Advertising

Using the logic that everything can be recycled into something new, Japanese underwear manufacturer Wacol recently launched a bra recycling campaign.

Kyana Gordon
  • 24 august 2009

Using the logic that everything can be recycled into something new, Japanese underwear manufacturer Wacol recently launched a bra recycling campaign. The collected bras were processed and recycled into solid fuel.

The company explains:

From February to April, we distributed plastic bags to our customers in the hope that they would bring them back full of their old used bras. We have since received 350 bags and around 35,900 items,” indicated the company’s public relations department.

The amount collected, if hooked together, would be three times the height of Mt Everest. Total weight, approximately 3.59 tons.

[via Japan Today]

+Add new tag
+Advertising
+Asia
+eco-friendly
+Environmental / Green
+japan
+recycling
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.