The Economist Asks: Where Do You Get Your Ideas?

The Economist Asks: Where Do You Get Your Ideas?

The light bulb represents the moment an idea is sparked and The Economist wants to know exactly where these epiphanies happen with Thinking Space, an exercise in interactive sharing and discovery.

Kyana Gordon
  • 14 august 2009

Image credit: Getty Images,

The light bulb is the key image used to represent the moment an idea is sparked. The Economist wants to know exactly where these epiphanies happen. Thinking Space is an exercise in interactive sharing and discovery. A stunning 3-D micro-site is the visual playground where the question is posed and answered. Clicking on the “Explore” button reveals the intimate launch pads of nine people, ranging from writers and musicians to CEOs. Each thinking space is divided into cubes when rotated and aligned together create the original photograph. The red dots appearing on the image one reveal detailed audio clips about each person’s background, space , favorite links, music, and section of The Economist. These are essential items crucial to the ebb and flow of their ideas.

The Economist Asks: Where do you get your ideas?

The Economist Asks: Where do you get your ideas?

The Economist: “Thinking Space”



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