The Farm: A Pop-Up Solution to Agency Recruiting
We live in a time of instability. There’s the economy, political strife, and the use of pop-up everything by marketers everywhere (see wedding chapels, apartments, dance parties, and stores). Well now there’s the pop-up agency.
Digital agency Proximity BBDO’s Belgium outpost has designed ‘The Farm,’ a program for hiring new talent. Seemingly inspired by the recruiting practices of major league sports, it is the solution to their struggles finding talent amidst high local agency competition.
The “agency-within-an-agency” nurtures 12 recruits who will get the opportunity to work on some of the agency’s top accounts. During their time there they will undergo an intensive training program covering everything from budgets, to idea generation and selection, and how to create viral campaigns. The stand-out student will go on to six weeks of work at Proximity’s London branch.
A similar case to Proximity’s ‘The Farm’ is Jack & Bill, a pop-up agency launched in 2008 by Omnicom PR company Porter Novelli. It is meant to develop emerging clients as well as young employees.
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