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The Standard Hotel x Quiksilver

The Standard Hotel x Quiksilver

By Laura Feinstein on August 25, 2009

Don’t let the name fool you- The Standard Hotel is anything but. In the past year or so  they’ve created an elevator that takes you from Heaven to Hell, created some of the most aerodynamic commercial structures seen in awhile, and now they’re rolling out a new collaboration with California swimwear extraordinaries Quiksilver to reissue their original boardshorts from the 70′s and 80′s- but with updated fabrics, fits, and technology. These new boardshorts will be available exclusively at poolside vending machines located at Standard Hotels, as well as at shopthestandard.com.

In addition, these shorts also act as tour guides- inside each pair of boardshorts comes a handpicked list of addresses to “must see art, music, foodie, and summer destinations in LA, Miami, and New York.” These helpful “Quick tips”  come courtesy of legendary skateboarder and Quiksilver Creative Director Natas Kaupas, and here’s where the real hospitality is visible- the tips are all handwritten by Kaupas himself.

Laura Feinstein

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Laura Feinstein is a regular contributor for PSFK.com who specializes in fashion ideas and inspiration. Laura is a freelance writer, social media expert, brand consultant and copy editor in Greenpoint Brooklyn. At PSFK for close to four years, she focuses on the intersection where design, technology, art, and fashion intersect.

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