Tool-Maker Harnesses Demand Online
Peter Atwood, a handmade knife and tool maker, runs a small blog that keeps fans updated on his latest batch of tools, which often get snatched up at lightning speed. For a tiny producer of homemade items, selling out all products within a day is quite a feat.
Atwood apprenticed in the Shenandoah Valley with a well known blacksmith and in 2000, became hooked on custom knives. He honed his skilled and specialized in small tools, folding knives and little gadgets. He gradually turned his obsession into a business and shares his feelings about his work online, creating a strong following. It’s nice to see a small producer make something of his dream and push it to success by sharing his pet projects.