(Video) YouTube Presents Good Ideas Salon, Bay Area: Good Ideas In Community

(Video) YouTube Presents Good Ideas Salon, Bay Area: Good Ideas In Community
Jim Moscater
  • 14 august 2009

Last week, PSFK and YouTube hosted a Good Ideas Salon on the topic of community in San Bruno CA, at YouTube headquarters.

It was led by Mia Quagliarello (Product Marketing Manager – Community YouTube) who was joined by Jen Burton (Senior Community Manager, Digg), Heather Champ (Director of Community, Flickr) and Matthew Stinchcomb (VP – Community, Etsy). They engaged in an in-depth discussion on the communities on their respective sites,  and shared tips on building, managing, and harnessing the incredible power of vast online audiences.

You can watch the video of the panel in its entirety below, or simply read the suggested takeaways:

Community management is the new brand marketing
All of the panelists recognized their users not only as the ultimate ambassadors for their brands, but also as the engines behind them. “[Community] is the brand; it differentiates us,” said Matthew Stinchcomb of Etsy. “If not for the community, we’d be ‘bad eBay with bad search’.” He also mentioned that traditional advertising (banner ads, etc) were simply ineffective- 90% of Etsy’s advertising comes from word-of-mouth. Embrace and empower your users, and let them carry your messages for you.

Keep it real
Stay focused on your users’ best interests, stick to your core principles, and always be open and honest. “It’s important to be able to make bold decisions confidently,” said Flickr’s Heather Champ. “Sometimes, you know that you’re going to piss off a very vocal minority, but as long you have the vibrancy of the community in interest and are transparent about your vision of the long view, people stay happy.”

Don’t forget the real world
Online may be where most of the interactions are happening, but the real world is important, too: meetups are a good way for users to meet each other and for staff to meet users, and they can help to deflate any negativity that might persist in places like forums. While the majority of these physical gatherings are user-organized, all three sites partake in events big (Digg’s annual SXSW bash) and small (whenever she’s in a new city, Champ will go out shooting photographs with local Flickr users; she says it’s a great way to see a new town). Etsy even has a work space in its Brooklyn, NY, office for its community to create crafts together.

Set clear rules of engagement
If you’re trying to build a community from scratch, it’s important to let growth occur organically, but you’ve gotta have a solid framework while it happens. These usually come in the form of Community Guidelines, and they are a must-have for anyone looking to have passionate communities carry their products forward.

Matthew from Etsy discussed growing the community internationally, and kept mentioning the importance of “micro-communities”- and his hopes for strengthening them in the future by supplying users with tools that bring people with niche interests together (example: a group interested specifically in ceramics discussing topics/projects pertinent to them).


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Work Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

Food Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Dubai And The Future Of Humanitarian Design

In its second year, Global Grad Show brings together 145 cracks at a more sustainable, connected and empowered way of living

Technology october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online

Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Gaming & Play october 21, 2016

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

No search results found.