Willoughby Windows: Vacant Brooklyn Block Becomes Street Art Gallery

Willoughby Windows: Vacant Brooklyn Block Becomes Street Art Gallery
Dave Pinter, PSFK
  • 12 august 2009

Parts of Downtown Brooklyn NY are experiencing a dramatic transformation. Such is the case for a stretch of Willoughby St between Bridge and Duffield. Adjacent to a technical school, the block formerly was the home of an attorney, a Japanese restaurant, a deli, and a cell phone shop among others. But the renovating of downtown has forced these businesses out to make room for a new development project.


Rather than have an entire block of empty boarded up storefronts, local arts group Ad Hoc Art and non-profit community development organization Metrotech BID partnered to transform the row of stores into a gallery for street art. Over 15 artists were invited to create site specific installations in the windows, many of which nod to the former businesses they inhabit.

Doug Cunningham and Jason Noto of Morning Breath installed a screen print at 100 Willoughby St, a former 1 hour photo store of a man facing out holding a camera. 88 Willoughby St (formerly Eyebrow Zone) has the windows covered in woven paper maps by Michael De Feo. Offering a visual commentary on recent events is the Cannonball Press installation at 102 Willoughby. Labeled the ‘Zero Sum Game’, their large cash register has buttons for the price of all the financial mistakes made recently including toxic assets, frozen credit, and ponzi scheme.

The work will be exhibited thru November 5th when it and probably all the buildings will come down. More photos here.


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