Advertising Transformed into Bags: Target Combines Upcycling & Art
We’ve been talking about green fashion on PSFK for awhile now. One trend gaining speed is the upcycling of old billboards into bags and other kinds of gear. One company mainstreaming this practice is Target, who will be rolling out a brand new eco-friendly collaboration this fall.
The company commissioned emerging artists like Michael Anderson and Josh Goldstein to design art for their Times Square billboard that will be on display starting this weekend. When the piece comes down on October 31st, the vinyl from the ad will be transformed into 1,600 limited edition bags designed by Anna Sui.
Pre-orders for the $29.95 bags are being accepted here, starting tomorrow. Buyers will be able to specify which artist’s work they would like used in their bags.
Recent Articles By Laura Feinstein 
Laura Feinstein is a regular contributor for PSFK.com who specializes in fashion ideas and inspiration. Laura is a freelance writer, social media expert, brand consultant and copy editor in Greenpoint Brooklyn. At PSFK for close to four years, she focuses on the intersection where design, technology, art, and fashion intersect.
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