menu

Bicycle Beats Helicopter

Bicycle Beats Helicopter
Advertising

The São Paulo Intermodal Challenge was simple: get from point A to point B as quickly as possible – during rush hour – using the mode of transportation of your choice.

Lourenço Bustani
  • 29 september 2009

Being the business hub of South America and one of the largest cities in the world has its bitter side: São Paulo has been drowning in a sea of automobiles (6 million and counting) for quite some time, and the future doesn’t show any signs of improvement. Insufficient buses and subway lines, together with private vehicles mostly with single occupants, compose a scenario of daily chaos, with frequently over 80kms (50mi) of traffic jams in the main avenues.

This car-centric urban transport model is showing signs of exhaustion. The average São Paulo inhabitant spends almost three hours a day stuck in traffic jams. That’s about 15 hours a week – or almost 2 working days. Apart from the economic and psychological damages, let alone the carbon footprint, this situation is a true hindrance for the city’s development and for the well-being of the people who live in it.

It was in this scenario that the São Paulo Intermodal Challenge was held. The challenge was simple: to get from point A to point B as quickly as possible – during rush hour – using the mode of transportation of your choice. The goal was to raise awareness regarding a number of alternatives to cars, and to promote the World Carless Day, by proving that avoiding traffic – and its consequences – might just be a matter of choice.

The means of transportation chosen ranged from cars, bikes, motorbikes, and a helicopter to buses, metro, their own feet and even a wheelchair. Contrary to all forecasts, a biker won the challenge, with a total time of 22 minutes – more than 10 minutes faster than the person on the helicopter, who spent a total of 33 minutes and 30 seconds between going to the heliport, waiting for takeoff clearance, flying and landing.
The car came way behind, with a total time of 1:22– slower than the runner, who took 1:06, the bus (1:11) and just 10 minutes faster than the person who chose to walk the whole path (1:32).

To move beyond the car paradigm is a necessity, one that gains an even greater importance due to São Paulo’s size and economic relevance. The Intermodal Challenge may not present any real solution to the problem, but at least it brings some attention towards a fundamental question that is urban mobility and how it impacts the ecosystem we live in every way.

Contributed by Mauricio Soares (@mausoares)
Image Credits: Marcelo Pereira / Terra

Advertising
Trending

Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Advertising
Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Trending

Get PSFK's Related Report: Future of Automotive

See All
Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Yesterday

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Yesterday

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Yesterday

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Technology Yesterday

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Yesterday

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.