Burberry to Launch Social Networking Site
For a brand with a solid, over a century old reputation, Burberry certainly has been making news lately. In addition a recent profiling of it’s Creative Director Chistopher Bailey (above) in The New Yorker about their re-branding efforts, they have also launched artofthetrench.com, which will “initially feature users sending in pictures of themselves wearing Burberry trench coats.” So far the site has garnered over 600,000 facebook friends, with Burberry hoping this could transition to a new generation of fans of the trademark British plaids and checks.
[via Drapersonline]
Recent Articles By Laura Feinstein 
Laura Feinstein is a regular contributor for PSFK.com who specializes in fashion ideas and inspiration. Laura is a freelance writer, social media expert, brand consultant and copy editor in Greenpoint Brooklyn. At PSFK for close to four years, she focuses on the intersection where design, technology, art, and fashion intersect.
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| TOPICS: | Advertising, Branding & Marketing, Fashion, Web & Technology, Work & Business |
| TAGS: | artofthetrench, branding, burberry, Chistopher Bailey, Facebook, new yorker, social networking |
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