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Ingenious Label Design Ensures Food Safety

TO-GENKYO has designed an innovative hourglass shaped label for packaged meat which uses a special ink that changes color as ammonia is released...

Dan Gould
Dan Gould on September 17, 2009.
Ingenious Label Design Ensures Food Safety-2

Japanese design agency TO-GENKYO has designed an innovative hourglass shaped label for packaged meat which uses a special ink that changes color as ammonia is released inside the package. As the meat ages, it releases increasing amounts of the substance, obscuring the barcode at the bottom. Customers can quickly see if the meat is going bad – and when the barcode becomes completely covered, it can’t be scanned.

Screen shot 2010-05-03 at 10.20.12 PM Screen shot 2010-05-03 at 10.20.05 PM

TO-GENKYO

TOPICS: Design & Architecture, Retail
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Dan Gould

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Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted, PSFK.com and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.

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