Italy’s Limited Edition Coca-Cola Light
Coca-Cola had several fashion labels create limited-edition Coke Light bottles in an effort to raise money for victims of last year’s earthquake in Abruzzo, Italy. Marni, Moschino, Ferreti, Versace, and Etro showcased their vibrant creations at a recent fashion show in Milan. As part of Coca Cola Light’s ‘Tribute to Fashion’ charity project,Milan residents can now buy Coke Light in these bottles with profits funding scholarships for young women affected by the earthquake.
[via NYMag]
Recent Articles By Janice Chow 
Janice is a contributing writer at PSFK and a New York-based digital brand strategist. She is most interested in the intersection of design, branding, and innovation. Her recent focus is identifying emerging themes in experiential, social commerce, and technology. Follow her @janicemomoko and you can reach her at janice [at] janice-chow [dot] com.
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| TOPICS: | Advertising, Branding & Marketing, Fashion |
| TAGS: | charity, coca-cola, Etro, Ferreti, Italian, italy, limited edition, Marni, Missoni, Moschino, Product Design, Versace |
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