As a promotional tie-in corresponding with the launch of their 2009 series of “Dunny” action figures, toy and apparel designers Kid Robot (with the help of creative ideas studio We Are Plus) have organized a mobile phone-based scavenger hunt in Manhattan centered around scanning QR codes.
After downloading an application for an iPhone or Blackberry that enables you to scan the codes, players can look for clues on the Kid Robot newsletter, at their Manhattan location, or on their Twitter feed. The clues will lead them to a makeshift store display where the square shaped codes are hidden. The players who collect the most codes are eligible for prizes, with the grand prize being the entire set of 2009 Dunnys.
Although QR code technology is used frequently in Japan by consumers, it’s a relatively new way to reach shoppers in the US. By taking a photo of the square-shaped code, you are led to a URL that can provide coupons, pricing information or other information.
The promotion goes on through September 4th, and to participate in the Dunny Hunt, download the application here.
[via Wireless Watch Japan]
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For some reason, QR CODES leave me stone cold. What am I missing?
September 2nd, 2009 at 2:05 pm