“Make Your Own” Ralph Lauren Rugby Shirt through New App, Interactive Window
Yesterday, Rugby debuted its new "Make Your Own" iPhone application at their store Greenwich Village store.
The Ralph Lauren brand has been on the technology vanguard of the luxury market, leading the way in e-commerce, mobile commerce, QR codes, and digital out of home technology. Yesterday their Rugby brand debuted its new “Make Your Own” iPhone application at their store Greenwich Village store. The app, available in the iTunes Store today, lets consumers create their own Rugby shirt directly from their iPhone, which they can now also do through interactive store windows in select stores.
Through both the app and the store windows, you can customize a shirt from the Rugby line with patches and lettering, then buy it, email it, post it to Facebook or save it. Perhaps the coolest part is that you can actually see what the shirt would look like on you by uploading a photo. It lets you adjust your skintone, or switch your hairstyle by shaking the app. Once you create your avatar and shirt, you can put them on a “crest” (above) and submit it to be shared in a public gallery, where you can also view and rate other people’s creations.
On the interactive store windows, all of this can be done by touching the glass with your hand. This means you can customize a shirt at the store anytime day or night, without even going inside. You can also pull up your design and leave it on the store window for passerbys to see. RL actually launched these Minority Report-inspired windows back in 2006 for select Polo stores. The interactive windows are available starting today at their Manhattan and San Francisco locations.
[via Next Great Thing]