Mission Bicycle Shop: Converting Digital to Real Life
Mission Bicycle (who we wrote about last year) is a unique company based in San Francisco that sells custom fixed gear bikes. Each bicycle is made to order from a combination of stock parts. They recently opened up a physical retail location with the design help of Greyscaled and Adaptive Path.
Adaptive Path's process design
As the company used to only exist online, the shop was designed to mimic the look and user experience of the Mission Bicycle website – giving physical presence to a digital brand. Through text displays, logical instructions, and product displays that look like exploded diagrams, customers are easily guided through the process of creating their own unique bike.
Adaptive Path produced the video below, which explains the process of designing a bike:
Mission Bicycle Retail Experience from Adaptive Path on Vimeo.
[via Adam Greenfield & deezen]
Recent Articles By Dan Gould 
Dan is an information omnivore, autodidact and creative generalist who has written for publications including the Huffington Post, Jaunted and Time/CNN. Dan has also provided commentary on trends for media outlets such as Wired and Parade magazine.
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