In 2001 New York-based artist Justin Gignac set out to prove the value of packaging design to a colleague. Roaming the streets, Gignac realised the most effective way to make his point was to sell a product no one in their right mind would want – garbage. To date, over 1,200 of his ‘Garbage of New York City’ cubes have sold to residents of more than 25 different countries worldwide. Alongside the original range of garbage cubes, Gignac offers ‘limited edition’ cubes from significant events such as ‘New Year’s Eve Times Square 1-1-08′ and ‘Last Game at Yankee Stadium 9-21-08′.
Facebook
Twitter
Digg
Reddit
StumbleUpon
I would say Justin succeeded in showing the value of packaging design. Also shows the tremendous value people place on creativity.
September 18th, 2009 at 1:52 pm
Its tremendous value indeed.
financing a new business
September 18th, 2009 at 8:07 pm
Its tremendous value indeed. I liked to knew about it all.
financing a new business
September 18th, 2009 at 8:09 pm
Great concept and packaging. People really will buy anything if it has the right buzz, but I hope they never buy into the spamming that’s getting worse here on PSFK. Très lame…
September 20th, 2009 at 9:52 pm
It kinda made me think of the Pet Rock?
“Pet Rocks were a 1970s fad conceived in Los Gatos, California by advertising executive Gary Dahl. The first Pet Rocks were ordinary gray stones bought at a builder’s supply store and marketed as if they were live pets.The stones were swaddled in packing material (usually hay or straw for the rock’s “comfort”) and nestled in a small cardboard box (with air holes to “breathe”), similar to a pet carrier. A thirty-two paged official training manual called The care and training of your Pet Rock was included, with instructions on how to properly raise and care for one’s new found pet rock.”
http://en.wikipedia.org/wiki/Pet_Rock
September 22nd, 2009 at 4:46 pm