Pic: Coqui, Knock-off Chinese Crocs

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Walking through the Shanghai subway recently, we noticed a rack of “Coqui” (小青蛙) shoes which looked incredibly similar to Crocs, which have been popular in Shanghai for the past few years. While we’ve seen plenty of knock-off Crocs around the city, this is the first brand name representing the product. A pair of Coqui shoes go for 48 RMB (7 USD).

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  2. Great catch! This is something I’d expect to see in a television show parodying Crocs. It’s fascinating how product displacement can be used parody a product and also grant a brand more authenticity.