September 17, 2009
Walking through the Shanghai subway recently, we noticed a rack of “Coqui” (小青蛙) shoes which looked incredibly similar to Crocs, which have been popular in Shanghai for the past few years. While we’ve seen plenty of knock-off Crocs around the city, this is the first brand name representing the product. A pair of Coqui shoes go for 48 RMB (7 USD).
Inspiration to make things better.
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September 17th, 2009 at 8:05 am
Great catch! This is something I’d expect to see in a television show parodying Crocs. It’s fascinating how product displacement can be used parody a product and also grant a brand more authenticity.
September 17th, 2009 at 10:06 am