(Pics) Coke Zero x Neighborhood
To reach Hong Kong’s hip urban demographic Coke Zero is teaming up with Japanese streetwear brand Neighborhood Denim. The two parties of this collaboration stand in stark contrast of each other, one over a century old and transnational, the other young and relatively unknown. What they have in common is their dark aesthetics which they use in presenting a Coke Zero can redesign along with a tote-bag, t-shirt, and USB stick.
[via hypebeast]
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| TOPICS: | Advertising, Branding & Marketing, Arts & Culture, Fashion |
| TAGS: | coca-cola, coke, hong kong, japanese, neighborhood, streetwear, Urban, zero |
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