As part of Fuse Project , lucky designer Yves Behar was commissioned by NYC to create a series of bike helmets to help promote bike safety and awareness. According to fuseproject.com:
We were commissioned by the City of New York to create a product and brand that appeals to the new generation of bikers, would provide safety both in a context of a free bike program, and of a policy to promote cycling in the City.
The NYC Helmet is designed with every rider, every season, and a greener environment in mind. As unique and dynamic as the City of New York itself, the NYC Helmet is an innovative modular system consisting of two components: a protective polystyrene inner shell and a soft fabric outer cover with integrated straps. This design allows its owner to customize and personalize the outer cover, which easily separates from the protective shell for easy storage and cleaning.
The helmets also comes in an orange visor and a gray flannel style, and are almost reminiscent of the French Legion helmets, perhaps as the newest permutation of the “urban warrior”.
[via Treehugger]
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