Pop Up Ad Agency Helps Small Businesses

From temporary art exhibits and retail concepts to coffee shops, numerous pop-up shops have been discussed on PSFK. Adding to this list is London based ad agency RKCR/Y&R. For the week of August 24, the agency set up RKCR/Y&R Local a few blocks from its headquarters in Camden Town, offering its creative and strategic services to local small businesses and sellers in the Camden markets.  The creative expertise honed on clients like Virgin, BBC, Land Rover and Marks & Spencer was offered for a week to Polish Chap Who Sells Dumplings, local band Dead on TV, the Camden Arms pub and about 25 other neighborhood entrepreneurs.

“The pop up concept is part of an ongoing program created by RKCR/Y&R and facilitated by Camden Town Unlimited, an organization of local business owners with a mandate to boost the area’s commercial fortunes. RKCR/Y&R had been working with local government body the Camden Council and CTU for the past year, and had initiated the creation of a Creative Council, bringing in talent from some of the other creatively-driven companies in the area, like MTV, Hugo Boss, Proud Galleries and The Roundhouse. The pop up shop idea came out of one of the Creative Council sessions. The program, launched in June, offers a way for local landlords to make use of empty retail space and attract new tenants.”

The program’s end goal is to help local businesses make money, and to prevent additional foreclosures and stunted growth. It’s an inventive way for a larger, more stable business to lend its otherwise costly resources to smaller organizations during a troubled economy.