menu

Roll Resistant Coke Can Concept

Roll Resistant Coke Can Concept
Design

For years, the popular method to freshen the appearance of soft drink cans was to clad them in eye-catching graphics. Since every beverage maker uses the same shape of can, designer Dzmirty Samal thought there was room for improvement in the physical design of beverage cans.

Dave Pinter, PSFK
  • 22 september 2009

For years, the popular method to freshen the appearance of soft drink cans was to clad them in eye-catching graphics. Since every beverage maker uses the same shape of can, designer Dzmirty Samal thought there was room for improvement in the physical design of beverage cans. His new concept for a Classic Coke can does away with the typical round cylinder shape in favor of a more faceted look.

Rather than use the traditional cold forming manufacturing process all cans undergo today, Samal’s concept makes use of a forming process called impact extrusion in which aluminum is pressed at a high velocity into a mold. Besides having a unique look, the faceted sides could make the can easier to grip and would prevent the can from rolling when placed on its side.

dzmitry_samal_coke_2

[via the dieline]

+#design
+coca-cola
+Design
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Retail Today
Sustainability Today
No search results found.